Developed by transmedia producers Ryan Lockwood and Brooke Burgess (Broken Saints), www.WaposBay.com has over 70 viral videos and compelling stop-motion interactivity (100+ animations), and is richly infused with the Cree language and traditions. This is a secret and magical place where adventure and knowledge are the rewards for curiosity and exploration. The website was financed with the participation of the Canada Media Fund, Saskatchewan Film Employment Tax Credit program, Hulo Films, and Wapos Bay Productions. At the production blog (WaposBay.com/Blog), fans of the show, industry colleagues and animators alike can step behind the scenes to experience the making of the show.

The experience extends to social media, including Facebook, Twitter and Flickr. On the Wapos Bay YouTube channel, fans can watch and share clips from the series, sizzle reels and demos.

“Delivering a high-quality transmedia experience is more than having a killer concept,” said Burgess. “It relies almost entirely on the calibre of your team to execute as planned. That's why we're so keen to be collaborating with Tony Walsh and his partners at Phantom Compass. With their help, next fall you'll be able to experience Wapos Bay at breakneck speed by racing through the streets as your favourite character in custom handmade vehicles!”

WAPOS RACER! will harness the power and worldwide reach of casual gaming. This ‘kart-style’ racer will challenge gamers of all ages and types to race through the world of Wapos Bay, explore unseen corners of the community, challenge their Cree language skills, and unlock video teasers and behind-the-scenes secrets. The game will be cross-platform: embeddable on Facebook, major Flash hubs like Newgrounds.com and Flashkit.com, and open-source mobile-enabled (Android, Windows Mobile, etc).